It is easy to assume that in the digital age, the only way to promote your next sports event is by going big online. While the internet is undoubtedly a vital tool, not paying just as much attention to promotion and revenue streams offline would be a big mistake.
Here are seven free offline ways to promote your events:
1 – Flyers
Flyers might be the most straightforward tool of any on this list. As a result, they are easy to overlook when thinking about methods for promoting your sports event. Design a flyer that stands out, but make sure it isn’t a sheet of paper so crammed with information that people will find themselves overwhelmed. Then get out there and paper gyms, coffee shops, and any other business that makes sense depending on the nature of your event.
2 – Voicemail mentions
While there is nothing wrong with sticking with the same voicemail message you have had since 2002, it might be worthwhile updating your message to include mention of your sports event. If your work voicemail could also be shoehorned into promotion then go for it, just don’t get yourself in a situation where you could be fired over your event!!
Just keep the message simple and to the point. Mention your signup website and give a brief – a very brief – overview of what the event is all about.
3 – Business partnerships
It is never a bad idea to get businesses on board with your sports event. Asking local businesses for sponsorships – where they give money or items for giveaways in return for publicity – really does help out both parties. It can be daunting going into these situations, sometimes it feels like you think you are demanding money, but having a sales plan in your head while walking through the door will make the conversation go much more smoothly.
Sponsorship searches can be as simple as walking into a business or as involved as attending networking events. Be creative here and see what type of partnerships make sense for your sports event.
3 – Media coverage
Media coverage is important for a local event to be successful. Luckily, we are at a point in time where it is actually easier to pick up this type of coverage than ever before. Local newspapers and news stations are in desperate need of feel-good stories to cover, so get in touch with papers and TV companies to see if you can work together to promote your sports event.
4 – Trade services
If you are running on a budget, it is always a great idea to trade services. Maybe your event needs trashcans and port-a-potties. Instead of directly paying the company, ask to trade entries in the event for their services. This also works at other levels – may be a gym would be willing to trade advertising space in the lobby for free entries – and is all about getting creative in how you want to market your sports event.
5 – Event partnerships
Other sports events in the same sphere don’t have to be your enemy. Instead, use them as a platform to build relationships and increase your visibility. This can be as simple as buying booth space at other events to promote what you have going on. This can obviously get expensive quickly, so how about offering a trade of booth-for-booth with a number of different events, helping everyone out in the process.
You could also work on partnering with other events. Maybe offer a prize for the person/team who finishes with the best-combined record in a series of three different events (including yours). That way, you will instantly pick up more people to take part as everyone loves competition.
6 – Celebrity involvement
You are probably closer to being in touch with a local celebrity than you know. Work your contacts and see who knows who and use that to promote your event. Going outside your sphere to pay for someone to come in can be expensive, but the perfect event host might be as simple as finding out a star football player is the cousin of your neighbor.
7 – Charity partnership
Partnering with a charity such as the Premier Players Sports Foundation is always a great way to make an event more meaningful. You get the benefit of knowing you are helping out a great cause with the work you are doing promoting and working on your event. There are many websites out there that can help link you to a charity, and the other benefit here is that when you have teamed up, you have the power of the charity behind you when it comes to promoting your sports event.
Article by Vital Guidance