Buying or selling a house in this crazy world is a challenge. Many of the things we took for granted as part of the real estate transaction process have changed in one way or another. One of these is the way that prospective buyers view a house.
It used to be that a few pretty pictures online would be enough work to tempt a buyer into making an initial visit to check out your real estate. Even before Covid-19, however, this had changed to some degree, with buyers increasingly moving towards video footage of their prospective new home to show them if a visit was worth their time. The global pandemic only increased the importance of video, with buyers not wanting to spend time – and potentially risk their health – on properties that are shown in the listings by staged photos only.
As a seller, this can be used to your advantage. A good video presentation of your home will work wonders, with many buyers being wowed enough by that first video impression to have feelings for a home before even walking in the door. Doing the video right isn’t all that difficult, but here are a few tips to help you make the most of your real estate presentation video.
Don’t Be Tricky
No one wants to go to a property and see something that looks nothing like the video. This means that your video should be unedited if at all possible to give an actual and realistic view of the real estate they will be buying. Nothing will break trust between seller and buyer as quickly as a video that has jumped around to show a different layout or that has deliberately glossed over any problems with the property. Do not waste their time and yours by submitting an edited video that creates expectations for the house that cannot be met.
Prepare For Your Recording
While editing out the bad parts of your home to create a jump cut frenzy is a no-no, there is nothing wrong with making your home look its best for your video tour: know when the sunlight hits your home to show it in its best light; make sure that the home is clutter free and that drapes/curtains/blinds are clean and in the optimal position to show off what your house looks like at its best; and make sure all the light bulbs are working and they give off great lighting in all areas. Spending a little time – and a little money – in getting the staging right for your home tour will get more people wanting to view your real estate in person and increase the chances of a quick sale at (or above) asking price.
Take Your Time
One of the biggest problems with video tours is that the people filming often rush them. A prospective buyer wants to be able to see the real estate in detail without having to slow the frame rate or be constantly pausing the video because the tour is happening too fast. A steady pace is the best bet – one that allows you to control the camera without bouncing and jerking it around (we don’t want to make the buyer sea sick) – being sure to keep equal focus on the things you do and do not like about the home. Nothing is more suspicious than a tour done at the correct pace suddenly speeding up to cover a problem area of the home. Think about what you would like to see – and the speed that you would like to see it at – and use that as a rule of thumb.
Happy house hunting!
Article By Vital Guidance